Program of Brand Management 2025

Ladislav Dyntar has been active in the gaming industry for over two decades. He began his career by founding the eSuba gaming team, but soon realized that a professional player career was not his path. Instead, he focused on leveraging the business and strategic potential of the gaming environment. Under his leadership, eSuba and later the Good Game agency became some of the most prominent brands in Central Europe. Today, he helps companies such as Mastercard and L’Oréal create and execute successful gaming and esports campaigns.

Jiří has worked at Warhorse Studios since 2014, starting in PR before moving into a marketing manager role, which he held until 2022. He then served in a similar position at the Cimex Invest group, which includes the Orea Hotels & Resorts network. He returned to Warhorse in May this year and once again oversees marketing strategy and brand building for the Czech studio behind the highly successful Kingdom Come: Deliverance series, which has sold more than 13 million copies worldwide.

Ondrej serves as Marketing Manager for the Czech Republic and Slovakia at Mastercard. He focuses on strategic marketing, partnerships, innovation in digital experiences, and events, connecting the Mastercard brand with cultural and technological trends, including gaming and esports.

A specialist in game design, brand gaming, and educational innovation. After studying at the Faculty of Multimedia Communications at Tomas Bata University in Zlín (2009–2012), he continued at UMPRUM in the Studio of Graphic Design and New Media (under Prof. Petr Babák). Within academia, he led consultations in the Studio of Graphic Design and Visual Communication, co-developed the Digital Product Studio, and helped launch the new Game Design track at Scholastika, where he led the graphic design studio in 2022.

He is a frequent speaker at conferences and universities—including Brno Biennial / Unbreak My Copy, PechaKucha Brno & Prague, Palacký University Olomouc, UMPRUM, Brno University of Technology, Czech Technical University, Bauhaus University Weimar, Kunstverein Leipzig, and Museum Kampa.

At Brand Management, he will focus on the practical application of game principles in brand building, designing interactivity and communities, and measuring impact (engagement, retention, brand lift).

Tomáš Bubelíny is a young professional with a passion for digital marketing, influencer marketing, and innovative approaches. In the fashion and beauty sector, he gained extensive experience during his four-year tenure at L'Oréal Groupe, holding positions ranging from luxury marketing and product management to digital and influencer marketing. His key achievements include winning the Golden Effie award for the Effaclar Anti-acne Speedrun campaign and successfully executing the Cerawards project for the CeraVe brand, which involved up to 120 creators from three countries.

It combines creative thinking with a solid framework. It helps brands address real customer problems — not just make flashy presentations. A champion of strategy who isn’t afraid of numbers or emotions.

He is a proponent of simplicity who believes that marketing should be the backbone of a company’s growth — not just an advertising department. Instead of slides about “brand love,” he brings structure that restores weight and credibility to marketing. He previously held top executive positions both in the Czech Republic and abroad, including at the Asahi Group (Plzeňský Prazdroj and Ursus Breweries) and at Alza, where he led teams across brands, markets, and business models.

Petra has been with Confess Research since 2006 and currently serves as Head of Qualitative Research. She is a sought-after qualitative research expert and facilitator of innovation workshops. She has extensive experience with a range of methods, including neuromarketing, is the author of several projective techniques, and is an advocate of implicit research. In addition to client work across categories, she contributes to the company’s training programs and speaks at professional conferences at home and abroad. Petra has worked in marketing and marketing research since 1995, when she began her career at Opavia-LU (formerly Čokoládovny), part of Groupe Danone. She spent 12 years with the group, leaving from the role of Marketing Manager for Slovakia.

Jaroslav has worked in marketing for over 20 years. He currently leads the communications pillar at Publicis Groupe, which includes Leo Prague, Saatchi & Saatchi, MSL, and specialist teams for content, influencer marketing, branded entertainment, and production. He serves on the presidium of AKA and lectures regularly at VŠE (University of Economics, Prague) and VŠKK (University of Creative Communication).

Soňa has worked in marketing since 2011 and is currently a Senior Strategic Planner at Publicis Groupe Czech Republic. She spent more than ten years at leading marketing agencies in the Middle East. At Publicis Groupe she focuses on brand growth strategies, branded entertainment, and social commerce.

Lukáš has led Knowlimits Group since 2022, responsible for developing new business and growth initiatives. Previously, he spent ten years as Managing Director of Havas Media CZ and worked for many years at Médea, where he led client service on key accounts. He began his career at Media Marketing Services as a sales manager. He brings 30+ years of experience in the media industry, agency leadership, talent development, strategic planning, and performance-driven campaign management.

Charlotte is the Country Commercial Manager for IKEA in the Czech Republic, Hungary, and Slovakia. She leads the commercial strategy across sales, home furnishing design, food, insights, marketing, and customer experience—driving growth and improving how customers engage with IKEA in the region. Since joining IKEA in 2015, she has held a range of leadership roles in the UK and CZHUSK region, with a strong track record in marketing transformation and customer-focused growth.

Vladimír Komár is an investor and entrepreneur whose business activities are brought together under the Alphaduct group. It includes the cosmetics brand Dermacol, fuel card provider Axigon, the e-shop Kulina.cz, and wine distributor Advivum. He also holds a significant stake in the non-bank financial company Ronda Finance.

In the past, he owned a minority stake in the Prima TV channel, which he sold to Ivan Zach, and became a co-owner of TV Nova together with Jiří Šmejc. His business career began in 1994 when he co-founded the securities firm Middle Europe Finance (later MEF Holding) with classmates Jiří Šmejc and Jan Gerner. He holds a degree from the Faculty of Mathematics and Physics at Charles University in Prague, and before that, he attended a mathematics-focused grammar school.

Klára has been working in market research for nearly 15 years. At ResSOLUTION Group, she currently leads the Client Service team. Her focus lies in brand tracking, monitoring growth over time, understanding consumer relationships, and evaluating communication effectiveness — especially through the lens of impact on key brand metrics. She works across various segments but most often helps beauty brands better understand their target audience and uncover new opportunities for growth.

Head of creativity at the independent agency Triad, regularly recognized in Czech and European competitions such as Effie, IMPACT Awards Europe and WARC. He has over 15 years of experience leading campaigns for brands including Kofola, Pilsner Urquell, Gambrinus, IKEA and Komerční banka. His work focuses on the role of emotion and the moment of surprise in marketing communications, especially in the context of automation, AI and data overload.

Charlotte is the Country Commercial Manager for IKEA in the Czech Republic, Hungary, and Slovakia. She leads the commercial strategy across sales, home furnishing design, food, insights, marketing, and customer experience—driving growth and improving how customers engage with IKEA in the region. Since joining IKEA in 2015, she has held a range of leadership roles in the UK and CZHUSK region, with a strong track record in marketing transformation and customer-focused growth.

Since 1993, he has been the director of Jandl marketing a reklama s.r.o., the largest marketing and communications agency in Slovakia, with offices in Prague and Vienna. He is also behind the NEHERA brand, which has been part of the official womenswear calendar at Paris Fashion Week since 2016. NEHERA originated in Jandl’s creative incubator and was spun off into a separate company in 2014. Ladislav delivers lectures on category management and brand building and is the co-author of the textbook Brand Equity Management, published by the Faculty of Commerce at the University of Economics in Bratislava.

Lenka has extensive experience in FMCG brand development and a passion for finding unconventional paths in traditional categories. At Kofola she led the launch of Curiosa, bringing courage and premium innovation. She believes that even seemingly ordinary beverages can spark strong emotions.

Jaroslav is a marketing strategist currently serving as Head of Digital Marketing at Seznam.cz, where he is responsible for the performance of marketing activities and budget planning across all Seznam services. Previously he worked on the agency side and has delivered many successful campaigns for major local and international brands.

Josef Vojta is a specialist in brand strategy and marketing communications. He has worked at agencies such as TBWA and McCann, and led TBWA in Prague and Bratislava for nearly ten years. Over three decades he has worked with a wide range of brands, including Apple, Sony PlayStation, Michelin, Coca-Cola, Nivea, Budvar, Česká spořitelna, and Seven Energy. He currently works at the consultancy boutique The Brand Plan. He teaches at the Prague-based University of Creative Communication (VŠKK), focusing on brand strategy, consumer psychology, and behavioral economics.