We are currently preparing the program of Brand Management 2026

Steven Van Belleghem is one of the world’s leading thinkers in customer experience. He is the author of six bestselling books and a globally sought-after keynote speaker. His latest book A Diamond in the Rough was named by Forbes as the number one must-read business book of 2024.

At the Brand Management Conference, Steven will explore how AI is fundamentally reshaping customer loyalty and the meaning of branding. As efficiency, frictionless service, and personalization become the new standard, brands that compete only on these factors risk fading into mediocrity. In the AI era, strong brands are built not through campaigns, but through decisions that create meaningful relationships and lasting memories.