Keynote speakers of Brand Management 2025

How does courage drive growth, and what does it really mean to take the lead? Thomas Barta will present new global research for 2025 and reveal what makes marketers successful at the moments when it matters most.

Thomas Barta is a world-leading expert on marketing leadership. A former CMO, McKinsey partner, and organizational psychologist, he heads the Marketing Leadership Institute and co-authored the book The 12 Powers of a Marketing Leader. His research includes the world’s largest study on marketer success. He has worked in 45 countries with Fortune 500 companies and teaches leadership through keynotes, masterclasses, and platforms such as Forbes and Marketing Week.

How can we build a powerful brand today, inspired by the wonders of the ancient world? Marketing effectiveness is not just about advertising – it includes strategy, pricing, product, distribution, media, creativity, and research. Sorin Patilinet will show how to master all 7 pillars of effectiveness and what we can learn from today’s most successful brands.

Sorin Patilinet is a global expert in Marketing Effectiveness, with over two decades of experience driving growth for major CPG companies like PepsiCo and Mars. He is the architect behind pioneering media measurement frameworks(ACE, AVI) and co-creator of the HALO cross-media measurement industry initiative with the WFA. A sought-after speaker, Sorin regularly presents at top global marketing forums and has taught at the Wharton Business School. He is known for his Engineering Marketing blog and as a columnist for Marketing Week. His upcoming 2025 book, Marketing Effectiveness, distills his practical experience into a blueprint for modern marketers. He advises CEOs, CMOs, VCs, and founders on media and business strategy.