Program of the year 2024

Cubex Centrum Prague

Sir John Hegarty

Meet the keynote speaker

Sir John Hegarty


Founder, Creative

BBH & The Business of Creativity

John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Axe, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John has just launched a new online 8-week course The Business of Creativity. John’s creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.

John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John wrote his first book ‘Hegarty on Advertising – Turning Intelligence into Magic’ in 2011 and his book "Hegarty on Creativity - there are no rules" was published in 2014. In 2014 John Co-founded The Garage Soho, an early stage investor company that believes in building brands, not just businesses. John has just launched a new online 8-week course, entitled The Business of Creativity.

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