Great marketing is the voice of the customer within the company. That is why customer experience is increasingly becoming part of marketers’ responsibilities. At the same time, customer experience is evolving rapidly, driven primarily by technology.
How can brands ensure that customer experience is meaningfully connected with brand perception and overall communication? What kinds of experiences do customers expect and truly value today? And where is a great campaign no longer enough?
These questions will be explored at the largest conference on brands and business, which for 12 years has been strengthening the role of marketing within companies.
One of the world’s leading thinkers in customer experience. He is the author of six bestselling books and a globally sought-after keynote speaker. His latest book A Diamond in the Rough was named by Forbes as the number one must-read business book of 2024.
The Brand Management 2025 was attended by over 500 participants. Take a look at the full photo gallery.
The Brand Management Conference has been around for 10 years. Every year, it sets industry trends, and interest in it continues to grow. It is usually sold out several weeks in advance. It is the best platform for exchanging experiences among company executives and senior marketing managers. Over 500 of them gather in Prague.
