Great marketing is the voice of the customer within the company. That is why customer experience is increasingly becoming part of marketers’ responsibilities. At the same time, customer experience is evolving rapidly, driven primarily by technology.
How can brands ensure that customer experience is meaningfully connected with brand perception and overall communication? What kinds of experiences do customers expect and truly value today? And where is a great campaign no longer enough?
These questions will be explored at the largest conference on brands and business, which for 12 years has been strengthening the role of marketing within companies.
The Brand Management 2026 was attended by over 500 participants. Take a look at the full photo gallery.
The Brand Management Conference has been around since the year 2015. Every year, it sets industry trends, and interest in it continues to grow. It is usually sold out several weeks in advance. It is the best platform for exchanging experiences among company executives and senior marketing managers. Over 500 of them gather in Prague.